Kitchen countertop with pomegranate, ceramic pitcher, bowl of shallots, framed painting of flowers, bread, and a mortar and pestle.

Pull up a chair.

What is your spot for noodling good ideas or processing work? Everyone has a spot. The kitchen over a pot of soup, mid run, mundane chore time. You get the idea. Wherever the spot, there usually isn’t a handy way to capture the thought. It’s part of the charm!

I think a lot about client work when I am working in the garden. My hands are busy, as is my mind. I’d love to say I zone out, but gardening is an active work session — one that is hopped up on fancy organic fertilizer.

Follow along as I share some of my recommendations, good things, and beyond in the magical world of hospitable and delicious marketing. Garden thoughts included.

tomatoes ripening in the sunshine

The Art of Collaboration: Fresh Eyes, Smart Strategy

APRIL 2025

In the world of marketing, it’s easy to get caught up in the daily grind — checking boxes day in and day out. 

Still life featuring potted cactus and vibrant marigold flowers in a vase styled on a stack of culinary books, with sunlight streaming in the window.

Why Food Businesses Need to Align Content and Digital Marketing

March 2025

In today’s fast-paced digital world, food businesses face unique challenges in standing out and staying relevant. That’s where the magic of aligning content and digital marketing comes into play.

Artisan French bread with a golden crust arranged on a marble surface, paired with a ceramic bowl of herbed butter drizzled with olive oil and fresh thyme, a mortar and pestle, and a jar of pear butter. Perfect for showcasing culinary branding, food

Why Social Media Sucks (But You Still Do It Like It’s Your J~O~B)

Feb 2025

Let’s be honest—social media can feel like the worst part of modern marketing. Give me an old school billboard, a KEXP on-air ad, or a trip to the nearest print shop to poster UP.

Two minimalist landscape paintings with abstract designs; one on the left featuring a yellow beach and a sailboat, the other on the right showing a coastal scene with blue waters and cliffs, both on a dark wall above bottles.

Where to Find Your Audience When They’re Not on Social Media

JAN 2025

It’s no secret that social media is a necessary part of any modern marketing plan (see last post), but what happens when your audience isn’t scrolling or when algorithms just aren’t working in your favor?

Waves from the San Juan Island ferry in the Pacific Northwest

Say Yes to That Networking Meet-Cute

DEC 2024

I love networking. I once worked with a business partner who thought that casual LinkedIn coffee date was a waste of my time and efforts.