Close-up of a crusty sandwich with cheese, deli meat, and greens, served on a decorative plate.

Helping culinary & hospitality businesses grow through holistic marketing

Fathom35 was founded in 2016 to help brands tell authentic & GOOD stories in order to thrive in an ever changing market and a variety of communities. It takes a lot of grit to create a brand that not only appeals to your audience but also drives new business, fosters loyalty, and can also be satisfying to cultivate on a daily basis.

Person working at a table with notebooks, a list on graph paper being written, and assorted items like scissors and magazines nearby.

By taking a hands-on, and oh-so collaborative approach to consulting and digital content strategies, we quickly learn what makes your brand tick. Who has time to mess around?

From there, we create a customized marketing plans that highlight the clients’ unique strengths and helps create an achievable plan with measurable goals. Whether it’s digital marketing, content creation, or branding strategy, our process blends industry know-how, creativity, and a passion for delivering real, measurable results.

Woman standing in a kitchen with a window view, wearing a white blouse and black pants, surrounded by kitchen items like a mortar and pestle, pomegranates, and a framed flower painting.

Who’s Fathom35?

I'm Holly Robinson, a Seattle-based communications and marketing consultant, creative strategist, and three-time founder with over 15 years of experience in the beverage industries. My journey has been all about blending bold creativity with rich storytelling to build iconic brands that truly resonate.

In 2016, I founded Fathom35, a consultancy dedicated to helping businesses thrive through narrative and innovative marketing strategies. From product design and innovation to digital marketing and brand strategy, I love diving into every aspect to ensure your brand not only stands out but also feels noteworthy, and timeless, when needed.

My approach is holistic and hands-on, focusing on understanding what makes an audience or a reader tick. I can visually map out entire narratives that are not contrived but instead flow naturally from a sense of place or a lighting-strikes kind of idea. 

Aside from work things, you can also find me exploring, always on the lookout for inspiration. I am a forever gardener, who grew up on a farm outside of Walla Walla. Sharing people’s stories and connecting is what I am all about, now and forever.

Guiding Principles

Industry Expertise

Specializing in product design and innovation in consumer packaged goods (CPG), hospitality, and beverage sectors, ensuring strategies are tailored to each clients needs.

Innovation
Following the trend is not the answer. Finding a true voice is. Fathom35 stays ahead of trends and brings fresh ideas that keep your brand relevant and competitive through voice, intentions, execution and strategy.

Client-Focused
Brand success is the priority by aligning cross-functional teams to understand your needs and exceed your expectations.

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Let’s get the ball rolling.