Close-up of a crusty sandwich with cheese, deli meat, and greens, served on a decorative plate.

Helping culinary & hospitality businesses grow through holistic marketing

Fathom35 was founded in 2016 to help brands tell authentic & GOOD stories in order to thrive in an ever changing market and a variety of communities. It takes a lot of grit to create a brand that not only appeals to your audience but also drives new business, fosters loyalty, and can also be satisfying to cultivate on a daily basis.

Person working at a table with notebooks, a list on graph paper being written, and assorted items like scissors and magazines nearby.

By taking a hands-on, and oh-so collaborative approach to consulting and digital content strategies, we quickly learn what makes your brand tick. Who has time to mess around?

From there, we create a customized marketing plans that highlight the clients’ unique strengths and helps create an achievable plan with measurable goals. Whether it’s digital marketing, content creation, or branding strategy, our process blends industry know-how, creativity, and a passion for delivering real, measurable results.

Meet Fathom35

Holly Robinson is a Seattle-based communications and marketing consultant, creative strategist, and multiple founder in food and beverage. Holly blends bold creativity with rich storytelling to build iconic brands that truly resonate, leaning into community engagement and collaboration.

In 2016, Holly started Fathom35, a consultancy dedicated to helping small to medium sized businesses thrive through narrative and innovative marketing strategies. From product design and innovation to digital marketing and brand strategy. Holly is an avid gardener, proud member of the Burien community pottery studio, and co-owner of Sunny Hill in North Ballard.

The name? It came from my love of the water, fishing, and wondering what was next after selling and exiting my first business.

Guiding Principles

Industry Expertise

Specializing in product design and innovation in consumer packaged goods (CPG), hospitality, and beverage sectors, ensuring strategies are tailored to each clients needs.

Innovation
Following the trend is not the answer. Finding a true voice is. Fathom35 stays ahead of trends and brings fresh ideas that keep your brand relevant and competitive through voice, intentions, execution and strategy.

Client-Focused
Brand success is the priority by aligning cross-functional teams to understand your needs and exceed your expectations.

Person shaping clay on a pottery wheel in a workshop.

Let’s get the ball rolling.