Helping culinary & hospitality businesses grow through holistic marketing
Fathom35 was founded in 2016 to help brands tell authentic & GOOD stories in order to thrive in an ever changing market and a variety of communities. It takes a lot of grit to create a brand that not only appeals to your audience but also drives new business, fosters loyalty, and can also be satisfying to cultivate on a daily basis.
By taking a hands-on, and oh-so collaborative approach to consulting and digital content strategies, we quickly learn what makes your brand tick. Who has time to mess around?
From there, we create a customized marketing plans that highlight the clients’ unique strengths and helps create an achievable plan with measurable goals. Whether it’s digital marketing, content creation, or branding strategy, our process blends industry know-how, creativity, and a passion for delivering real, measurable results.
Who’s Fathom35?
Holly Robinson is a seasoned marketing consultant, 3x founder, and creative strategist with over 15 years of experience building iconic brands in the beverage and distilling industries. With two successful exits, Holly specializes in helping consumer packaged goods (CPG), hospitality, and culinary-focused businesses stand out in competitive markets. Her holistic approach blends bold creativity with data-driven insights, crafting campaigns that captivate audiences, drive measurable growth, and foster lasting customer loyalty.
In 2016, Holly founded Fathom35, a consultancy dedicated to empowering brands through innovative product launches, strategic rebrands, and market expansions. With deep expertise in the beverage and distilling industries and a passion for authentic storytelling, Holly creates marketing strategies that resonate with audiences while honoring a brand’s unique identity. Her entrepreneurial spirit, insider knowledge of Pacific Northwest food and beverage culture, and commitment to sustainability make her a trusted partner for brands looking to create a legacy.
Guiding Principles
Industry Expertise
Specializing in product design and innovation in consumer packaged goods (CPG), hospitality, and beverage sectors, ensuring strategies are tailored to accordingly.
Innovation
Following the trend is not the answer. Finding a unique voice is. Fathom35 stays ahead of trends and brings fresh ideas that keep your brand relevant and competitive through voice, intentions, execution and strategy.
Client-Focused
Brand success is the priority by aligning cross-functional teams to understand your needs and exceed your expectations.
Let’s get the ball rolling.