Helping culinary & hospitality businesses grow through holistic marketing
Fathom35 was founded in 2016 to help brands tell authentic & GOOD stories in order to thrive in an ever changing market and a variety of communities. It takes a lot of grit to create a brand that not only appeals to your audience but also drives new business, fosters loyalty, and can also be satisfying to cultivate on a daily basis.
current clients
Tom Douglas Seattle Kitchen is a legendary Seattle restaurant group known for shaping the city's food culture with standout spots like Serious Pie and Dahlia Bakery. tomdouglas.com
Taylor Shellfish Farms has been farming oysters, clams, mussels, and geoduck in the Pacific Northwest since 1890, with retail and restaurant locations across Seattle. taylorshellfishfarms.com
Ekone Tinned Seafood crafts premium, sustainable smoked oysters and mussels from the Pacific Coast, packed by hand in Washington state. ekoneseafood.com
Stoneburner is a wood-fired, Mediterranean-inspired restaurant in Seattle’s Ballard neighborhood, known for bold flavors and timeless hospitality. stoneburnerseattle.com
Sunny Hill is a North Ballard neighborhood restaurant serving Detroit-style pizza, burgers, and seasonal sides in a cozy, family-friendly setting. sunnyhillseattle.com
Pike Street Hospitality is the team behind the revival of HoneyHole, epic bars Rumba and Inside Passage, and the seasonal Marina Cantina and Agua Verde, all rooted in Seattle’s Capitol Hill and waterfront neighborhoods. pikestreethospitality.com
Homer is a beloved restaurant on Beacon Hill offering Eastern Mediterranean-inspired dishes and soft serve in a wood-fired, family-style format. homerseattle.com
Milk Drunk is a casual spot in Beacon Hill serving fried chicken sandwiches, soft serve, and natural wines in a playful, stylish space. milkdrunkbar.com
Fathom35 is proud to work with some of the most dynamic and community-rooted food and hospitality brands in the Pacific Northwest and beyond.
If you're a journalist, editor, or content creator looking for expert voices, compelling stories, or standout spots to feature, we’d love to connect you with the right client. Whether it’s a new opening, seasonal product, chef profile, or trend piece, reach out—happy to help with quotes, photos, and background.
Looking forward to connecting.
- Holly Robinson, Fathom35
By taking a hands-on, and oh-so collaborative approach to consulting and digital content strategies, we quickly learn what makes your brand tick. Who has time to mess around?
From there, we create a customized marketing plans that highlight the clients’ unique strengths and helps create an achievable plan with measurable goals. Whether it’s digital marketing, content creation, or branding strategy, our process blends industry know-how, creativity, and a passion for delivering real, measurable results.
Meet Fathom35
Holly Robinson is a seasoned food and beverage marketing consultant with over 20 years of experience turning great ideas (and even better products) into standout brands. Her roots run deep in sustainable agriculture, entrepreneurship, and a lifelong love of good food and drinks.
In 2011, Holly co-founded Captive Spirits Distilling—makers of Big Gin—where she led national sales and marketing before brokering the company’s acquisition by Hood River Distillers in 2016. She stayed on to run national brand marketing and partnerships, sharpening her edge in scaling independent brands.
In 2017, she launched Fathom35, a marketing consultancy built to help hospitality and beverage businesses grow with intention. Since then, she’s helped friends and founders launch campaigns, land press, and carve out their niche in a noisy market. Along the way, she co-founded Fast Penny Spirits (makers of Amaricano), serving as CRO and COO until 2022.
True to form, Holly opened Sunny Hill in 2020, a neighborhood pizza joint in North Seattle, with longtime friend and chef Jason Stoneburner. She’s still unapologetically pizza-obsessed and proudly counts many pizza-loving clients among her roster.
These days, Holly consults full-time, supporting a range of food, beverage, and hospitality clients—from emerging upstarts to heritage brands—with creative direction, brand strategy, and long-term marketing roadmaps.
When she’s not working, Holly’s deep in her garden, throwing pottery at her community studio, or on a walk in South Seattle with her teenage daughter. She’s a connector, a creator, and someone who’s always thinking about ways to grow an idea.
Guiding Principles
Industry Expertise
Specializing in product design and innovation in consumer packaged goods (CPG), hospitality, and beverage sectors, ensuring strategies are tailored to each clients needs.
Innovation
Following the trend is not the answer. Finding a true voice is. Fathom35 stays ahead of trends and brings fresh ideas that keep your brand relevant and competitive through voice, intentions, execution and strategy.
Client-Focused
Brand success is the priority by aligning cross-functional teams to understand your needs and exceed your expectations.
Let’s get the ball rolling.